Why Outsource Sales Training

Most companies wouldn’t dream of building their own HR platform or designing a CRM from scratch, yet many still try to create and deliver sales training in-house. It’s well-intentioned, but often ineffective.

Here’s why smart organizations are moving in a different direction—and choosing to outsource their sales training to experts.

1. It Costs Less Than You Think

Outsourcing doesn’t mean more expensive. In fact, it often means no salaries, no benefits, no internal coordination headaches. You pay only for what you need—expertise, results, and real behavior change.

Compare that to the cost of poor performance, low close rates, missed targets, or training that doesn’t stick.

2. You Get a True Expert, Not Just a Good Rep

Internal enablement leaders often come from within the company. That’s not a bad thing—until they’re tasked with teaching others how to sell without ever having done it outside one system.

Outsourced trainers (good ones) bring:

Experience from thousands of sales calls, across hundreds of companies and industries

Up-to-date skills and techniques shaped by real-world results, not internal theory

The ability to spot blind spots and challenge the “way we’ve always done it”

3. Custom and Interactive Beats Generic and Passive

Every company says their training is interactive. But most still deliver it with PowerPoint decks and talking heads.

I guarantee the opposite:

No slides. No lectures. No one gets to hide.

Your team learns by doing: drills, roleplay, peer practice, and real-life scenarios.

Customized to your process, your products, your metrics.

information alone does not change behavior. It changes through practice.

4. People Learn by Failing—and Recovering

Information doesn’t change behavior. Practice does.

 People learn by doing. By trying. By failing safely in training, and building the confidence to succeed in the field.

That’s why we make reps:

Practice live

Handle objections

Build discovery muscle

Get immediate coaching

Try again, better

If your current training doesn’t include that loop, it’s not training. It’s just information.

5. Avoid the 73% Trap

Studies show 73% of sales training fails to stick because it's delivered the wrong way.

 The #1 culprit? A lecture-based model that doesn’t engage or activate the learner.

Outsourced programs can fix that, because we don’t just teach. We design behavior change.

Final Thought

You wouldn’t build your own accounting software. So why build your own training curriculum?

Outsourcing your sales training gives you:

 ✅ Better results

 ✅ Lower long-term cost

 ✅ Faster ramp

 ✅ Access to outside perspective

 ✅ Customization + accountability

Want to see what that looks like in action?

I’d be happy to show you the models and methods I use to dramatically improve performance.