Strategy Isn't The Problem
Execution Speed Is
Behaviors teams can learn quickly and repeat under pressure.
What Slows Execution Inside Portfolio Companies?
The plan is clear. Leadership is aligned. Targets make sense. And still—execution lags. Pipeline looks healthy until it doesn’t. Forecast calls turn into explanations. Managers review activity, but behavior doesn’t change. CRM is full, yet trust in it stays low. Deals stall for the same reasons quarter after quarter. When this happens, the issue usually isn’t effort or intent. It’s that the right actions are hard to perform consistently at speed.
Why Execution Doesn't Improve On It's Own
Most teams already know what “good” looks like. They know they should: plan calls, ask better questions, run tighter meetings, follow up more deliberately, coach even more effectively What’s missing isn’t awareness. It’s ability under pressure. Information alone doesn’t change behavior. People change behavior when they help create it, and when they practice it enough that it becomes automatic. Without repetition, teams “revert” under pressure., and do what they’ve always done. That’s why skills have to be practiced again and again, inside real situations. Sports coaches don’t explain a play and hope it shows up on game day. They run reps until the team can execute when it counts. Sales is no different. Knowledge isn’t the constraint. Practice-driven adoption is.
Execution Improves When You Build On What Already Works
Your team already does many things right. Your best performers: Run better conversations. Prepare more deliberately. Ask stronger questions. Move deals forward more consistently The fastest path isn’t to replace what exists. It’s to identify the bright spots and build them into your process. Instead of reinventing the wheel, the focus is on: identifying the behaviors your best people already use naming what “good” actually looks like inside your business stripping away what gets in the way helping the rest of the team practice those same behaviors This keeps what works, removes what doesn’t, and accelerates adoption without disruption.
The Changes you Will See
Within weeks, you will see the following changes: How your team plan their sales sales calls. How discovery conversations unfold. How next steps are agreed and followed up. How managers run one-on-ones How consistently teams apply what they learn This shows up first in conversations, then in momentum, pipeline quality, and confidence.
How Adoption Happens Quickly
The work runs in focused six-week sprints. Each sprint is designed to: Identify the few behaviors that matter most right now. Teach only what teams can use immediately Practice those skills inside real deals. Reinforce them through manager coaching The goal isn’t coverage. The goal is visible adoption. If something doesn’t move behavior, it doesn’t stay.
Simple Structures That Teams Actually Use
Most teams don’t need more theory. They need just enough structure to perform consistently. That’s why the tools stay light and practical: Simple prep templates using AI. Simple agenda frameworks that get buy-in, A shared language for conversations Checklists that support execution, not compliance The structure exists for one reason: to make the right behaviors easier to repeat in real situations. When tools are simple, teams use them. When they’re used, behavior changes faster.
What The Process Looks Lke
We start by getting aligned with leadership on what success looks like and what needs to change. From there, we get close to the business: Spending time with leadership and top performers. Watching real conversations and deals Spotting where things get hard or slow down That leads to a clear focus on the few behaviors that matter most right now. Those behaviors get practiced in real situations, and managers get simple tools they can actually coach with. Everything is built around how your team already works.
When This Is A Fit
This approach fits when:
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Strategy is clear, but execution is uneven
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Speed of adoption matters
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Managers are expected to coach, not just inspect
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Leadership wants behavior change they can see quickly
This is not a fit when:
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The goal is motivation or inspiration
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There’s no appetite to reinforce new behaviors
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Change is expected to happen without practice
CLIENTS
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WHAT CLIENTS SAY:
"I hired Stuart to teach my team his sales process. Hands down, it was the best money I have ever spent. Stuart is a master salesperson. Bottom line our conversations became more fluid and our numbers increased dramatically."
Mike Giblin: Kukui, Chief Sales officer