When Google Earth was released for the first time ever we could plug in an address and go anywhere in the world and see any country, any landscape, or any of the wonders of the world. But we didn't. We typed in our own address to see our own house which we were probably inside of. Why do we only think about ourselves? We are completely focused on us and so are our prospects. This is a useful insight, because if prospects only think about themselves what is the best way to approach them? What kind of things should we say or do to get their attention? Watch this 2 minute video to learn more: